Facebook and Instagram Advertising Made Easy, How to Know When it’s Time to use Paid Advertising EP150
How to know when it’s time to start using Facebook ads for your business…
First let me ask you a few key questions to help determine if they are A) necessary and B) if you are ready to take on that risk.
- Do you have proof of concept that people actually want to pay for your product and/or service? If your audience is organically (without paid ads) buying what you are selling consistently, then you have proof of concept that your niche audience actually wants your stuff. IF this isn’t the case, then before you waste money on ads, you need to refine your offer, your delivery, your niche, your product, and perhaps all of the above until you have consistent buyers.
Ads wont’ make people buy something, when no one is buying organically. Period end of story.
- Do you have a proven advertising customer conversation plan in place for how you are going to take strangers from the Internet, from seeing your Facebook ads into buying your offer?
Will you be advertising a free training, or advertising to an e-book and then upsell them to a course, cold-audiences wont buy a mid or high ticket item from someone they don’t know or trust.
- Are you willing to be patient and gamble with at least $100 per week?
All advertising is a gamble. There is no guarantee it will work, even if you hire me, or a top New York ad agency to help you create a great campaign. You have to be willing to test ad images, ad copy, and different audiences to until you find a winning combo for your niche.
Listen to this episode to hear my recommendations on when to start experimenting with ads, and the best way to go about it.
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.