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How to Increase Brand Recognition For Free

How to Increase Brand Recognition For Free

It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be easily forgotten. Brand recognition does quite a few things: It builds...
How To Identify Your Ideal Client

How To Identify Your Ideal Client

You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never...
5 Selling Mistakes That Are Costing You Clients

5 Selling Mistakes That Are Costing You Clients

No one—not even a VP of Sales—is immune to mistakes. Still, you should be aware of the ones that you’re making when it comes to your sales strategy, and ensure that they aren’t reoccurring or turning into habits. Keeping these reminders of mistakes to be mindful of in...
Video Should Be a Part of Your Sales Strategy

Video Should Be a Part of Your Sales Strategy

A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your...