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How To Identify Your Ideal Client

How To Identify Your Ideal Client

You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never...
Why You Need a Niche—And How To Find It

Why You Need a Niche—And How To Find It

You have probably heard the term “niche” thrown around a lot in the digital marketing space. It’s something that successful entrepreneurs and business owners acknowledge for their success, yet no one’s really giving you the information you need to know. So, you’re...
5 Selling Mistakes That Are Costing You Clients

5 Selling Mistakes That Are Costing You Clients

No one—not even a VP of Sales—is immune to mistakes. Still, you should be aware of the ones that you’re making when it comes to your sales strategy, and ensure that they aren’t reoccurring or turning into habits. Keeping these reminders of mistakes to be mindful of in...
Video Should Be a Part of Your Sales Strategy

Video Should Be a Part of Your Sales Strategy

A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business. Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your...
Why Emotional-Based Selling Is Critical To Success

Why Emotional-Based Selling Is Critical To Success

Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems,...