A simple but essential tip for all businesses: If your clients—and potential clients—don’t trust you/your brand, they won’t give you their business.
Consumers do business with people/brands they know and trust. Video allows people to get to know, like, and trust your company on a much larger scale than the traditional face-to-face meeting or blog post could ever allow.
I started my professional career as a TV News Broadcaster for NBC and then CBS. During this time, I got very comfortable being in front of the camera, and can affirmatively say that it is a skill that has served me well throughout all my entrepreneurial business endeavors.
Part of creating a successful business is growing and establishing your personal brand, and I’ve found that video is an incredible way to do just that.
However, if there’s one thing that business coaching has taught me time and time again, it’s that most people are not comfortable in front of the camera. In fact, most people hate it!
So, here are my top five tips for getting comfortable on video so that your business can reap the benefits.
1. Practice before sharing— The best way to improve at something is to practice doing it. Don’t stress too much about how you look or what you sound like. When you’re practicing, speak as though you’re having a chat with a friend—you can even have your friend stand behind the camera to help you embody that more relaxed sense of self.
2. Keep it succinct – It’s no secret that people have short attention spans. The longer your video, the more you tend to ramble or repeat yourself. When you’re practicing, consider setting a timer. When you keep your videos shorter, you tend to get to your point faster and more impactfully. You want people to retain your point—so short and simple is key!
3. Think it through, but skip the script — I know it’s tempting to write out what you want to say and simply read it to the camera. Please, don’t do this! It can come across as insincere. Instead, make the video conversational. If you find it helpful, you can write yourself some bulleted notes to stay focused.
4. Be true to your business/yourself — The whole point of video is for people to get to know you or your business on a deeper level. Be genuine!
5. Use a call to action — Engage with your audience by asking questions and encouraging conversation! You want to develop a relationship with your clients/potential clients, and giving them an actionable take away from your videos is a great way to connect with them!
To have a successful business, you MUST learn to embrace video and do it consistently. Video builds trust with your audience, as they can see you, experience your energy, see your products in 3D, and connect with you on a much deeper level.
Do you need guidance getting started? Want to run your video past a professional eye before sharing it with your audience? I’m here to help and offer feedback! Reach out to me today.