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Want Better Conversion Rates? Utilize Your DMs!

Want Better Conversion Rates? Utilize Your DMs!

You’re churning out content. You’re on Instagram, IGTV, Facebook, Facebook Stories, LinkedIn…the list goes on…and while that is all well and good for building your brand and your audience, you’re forgetting one *KEY* element that each of these platforms offer. Direct...
5 Instagram Mistakes You’re Probably Making

5 Instagram Mistakes You’re Probably Making

  200 million Instagram users visit at least one business profile daily (Hootsuite)…and if you’re not using your Instagram the “right” way, you’re likely not going to be the profile they choose. Mistakes on Instagram are common—from when you post to what you...
Three Tips for Selecting Your Brand Colors

Three Tips for Selecting Your Brand Colors

Establishing a brand from scratch is no easy feat. To build brand recognition there are a number of things you need to do—from showing up consistently, to targeting your ideal client and creating an attractive and cohesive voice and aesthetic. Your brand colors,...
How to Increase Brand Recognition For Free

How to Increase Brand Recognition For Free

It takes, on average, at least five impressions for someone to remember a brand/business. This means, if you’re not getting your brand’s name out there in every way possible, you’re likely to be easily forgotten. Brand recognition does quite a few things: It builds...
How To Identify Your Ideal Client

How To Identify Your Ideal Client

You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never...