Coming up with stellar content all the time can be exhausting AF.
This is why I refer to it as the “Content Monster.” It is never satisfied, always hungry for more, and if you don’t feed it, it will bite you in the ass.
There is saying in the digital marketing world that is straight up facts: CONTENT IS KING
You nail the content game, your visuals, your videos, your posts, your emails, you become a magnet to your ideal clients. Now customers are coming to you to buy, all without having to use paid ads.
The catch….you know I will always tell you what the catch is to everything (as there always is one)…you have to being willing to work and build that content muscle of yours, and the only way to do it is by creating content, some of which will suck.
“Tiffany, none of my posts are getting engagement, no one is liking my stuff.”
Number one: Not everything you touch or create will turn to gold. Time for an expectation reset. I still have pieces content that flop, so do all of the multi-billion dollar companies in the world (remember that Pepsi campaign with Kendall Jenner last year?)
Number two: Digital marketing is a compound effect. You must build momentum and everything will grow in time. If you aren’t willing to put in the work up front to get that momentum going, then don’t even bother starting.
I’m going to give you a head start, and share with you what I wish someone told me about creating content when I first started.
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_