What to Do When You aren’t Sure Where to Even Begin and You’re Feeling Stuck EP189


I have three lies and a truth for you today.

The most common things I hear coming out of people’s mouths who so badly have a dream they want to achieve, are all lies that they believe are 100% FACTS.

“I’m just feeling so stuck on what to do…” = LIE

“I’m not sure where to even begin or how to start” = LIE

“I’m just blocked right now, I will do _____ when I’m clear”  = LIE

Now insert, “but Tiffany, you don’t understand… blah blah blah”

I have no doubt that you are REALLY feeling this way, because you believe this to be true, and you keep repeating this to yourself and others, so of course you are going to feel what you repeatedly think and say.

But here’s the truth in all of this…

You buying into and giving energy to these “I’m stuck,” “I’m confused,” and “I’m blocked” declarations, will IN FACT keep you from moving forward.

The truth is, part of you doesn’t want to move forward because you are scared. Moving forward means actually taking the risk, putting yourself out there, investing real time, money, and energy into something that isn’t guaranteed.

Going after your dreams is scary AF, not going after them is far worse. Don’t you think having massive crushing regret is far worse than temporary fear?

Let me help you move out of this stagnant purgatory-like state and into motion. Remember a body in motion stays in motion. When we stay stuck….mold, bacteria, and scum festers. I’ve been there….it gets real ugly you guys.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

How I Went from Caring What Everyone Thinks to the Zero F*%ks Given Zone EP188


Ever notice the magical powers we have after saying “FU*K IT?”

“FU*K IT I’m just going to do it anyway!”

“FU*K IT I’m quitting!”

“FU*K IT I’m breaking up with him!”

“FU*K IT I might as well try!”

“FU*K IT I’m pressing post!”

What’s unfortunate is what most of us endure leading up to those “FU*K IT” moments. By the time we say “FU*K IT” we are fed up, exhausted, broken down, have nothing left to give, and have verbally tortured ourselves for months (maybe years).

What if I told you there was a faster and more loving way to get to the “FU*K IT” energy? Would you want me to teach it to you?

I know….DUUUUHHH….”give up the goods sis!”

You can fast-forward to “FU*K IT” by giving up your attachment to what others will think of you. This includes the strangers on the internet, your judgy Aunt Suzie, the bully in your head, along with your close friends and family.

Most of our resistance to doing what we know deep down is best for us and our overall happiness and inner peace, is our fear of what THEY will think or what THEY will say or do.

I’m going to teach you on this episode how I went from giving way too many fu*ks 24/7, to what I call the Zero Fu*ks Given Zone of confidence.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

The Top 3 Mistakes Entrepreneurs Make When Setting Up Their New Business EP187


The top three mistakes entrepreneurs make when setting up their new business:

First let me share this with you, I made many major mistakes when I started my first business, this is why in my first year I only had two sales and worked 12 hours a day 7 days a week to even get those!

Here I was a top sales professional in corporate America and I still wasn’t attracting ideal clients…as we know hindsight is always 20/20, but I want you to learn from my mistakes so you can have success much faster, easier and with more joy than I did.

  1. Setting up your business properly administratively and tax-wise from the start. I surprisingly did do this one correctly, but most new entrepreneurs don’t, and it can be a timely and expensive mistake to correct. It is absolutely worth it to hire a good accountant or CPA with business tax experience. Don’t use some random cheap accountant who only deals with basic 9-5 employee taxes.
  2. Starting a business with no ideal client in mind, and without any specific problem or solution that you are helping them solve. I see most people start businesses based on what THEY want to teach people and what THEY want to share with the world, leaving out the specific niche they want to go after and the specific problem they are going to help improve. You must NICHE TO GET RICH, but you also need to do market research to make sure that niche is a profitable one (which I did not do in my first 3 years of business).
  3. Having no customer acquisition plan. Starting a business even with a profitable niche but no plan on how to find and convert your customers, is a set up for having a VERY expensive hobby, or as I like to call it a Jobby. You will be working your bootie off for pennies on the dollar, resenting your business and wanting to quit every week, if you don’t bring in sales. Without consistent paying customers, YOU DO NOT HAVE A BUSINESS.

I go much deeper into these top three mistakes on this podcast episode, so do yourself a favor and have a listen. If I heard this advice 12 years ago when I started, or even in my first three years of business, I would have made significantly more money and actually had fun doing it.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

The Secret Lies You are Telling Yourself that are Blocking Your Success EP186


We all lie everyday, especially to ourselves. At least nine of these lies are blocking the success, the happiness, the health, and the wealth you so badly proclaim you desire.

I say “we” because I have told my self (and even others) every single one of these lies many times. My clients profess these lies to me everyday, when they do, I take them through my 3 A’s Process to end self-sabotaging thoughts and beliefs. The transformations I’ve seen in confidence, clarity, worthiness, and stuck energy bring me to tears.

THE CATCH. You have to be dedicated and disciplined with the 3 A’s or it won’t stick, your inner bully and ego will over rule.

The first A is Awareness…becoming aware of your lies and false beliefs. We can’t change what we aren’t aware of, right?

Review this list of the 10 most common lies and make a mental check of each one you have told to yourselves recently:

  1. “If I could just _______ my life would be amazing.”
  2. “If I had more time I would do _______.”
  3. “If I say or do _____ people will think I’m ________ (ie. Crazy, stupid)”
  4. “If I say or do _______ this situation or person will change.”
  5. “Everything is Great” and/or “Everything Sucks!” (Absolute proclamations)
  6. “There is something deeply wrong or different about me.”
  7. “I would do ______ but I can’t because of _________” (ie. Time, energy, money)
  8. “I can’t live without ________”
  9. “She/He must be _________ in order to do that” (insert assumption about someone)
  10. “I’ll do __________ (insert dream/goal) once _________” (ie. Kids are in school, we have more money, I do more research)

Now go listen to this episode so I can take you through the other 2 A’s of my 3 A’s Process to overcoming your self-sabotaging thoughts and beliefs. This is an exercise you will use for the rest of your life!

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Use this Exact Photo Strategy to Increase your Revenue and Attract Thousands of Ideal Clients, with Guest, Brodie Pierson, Famous Brand Photographer and Expert Content Creator EP185


Instead of asking yourself if your feed is pretty and perfectly curated, you should be asking yourself, “will this image convert into cash?”

Recently one of my clients who is an aspiring Wellness Coach was holding herself back from going ALL-IN on her business because she didn’t have fancy edited photos for her feed. I got all fired up and said, “screw the pretty, that shiz is played out, let’s focus on branding that brings in the money!”

Yes Polly the Influencer has a beautiful dream-like feed with photos of her frolicking on beaches across the world (in skimpy white bikini causally holding a celery juice), but that doesn’t really matter if you are trying to build a brand. If your images are just pretty and they don’t help anyone or make any money, then you have a glorified hobby not a business.

In case you haven’t noticed, 90% of my feed contains really helpful, inspiring, and informative infographics….the high vibe “influencer quality” photos of me actually convert significantly lower than the pretty pictures. Now this isn’t the case for everyone’s brand, but it is for mine.

You have to look at your numbers and see what your audience really wants from you, not just the “likes” but are they generating DM’s, applications, purchases, and visits to your website?

If you want to learn how to create images that covert into cash, listen to today’s episode with my friend Brodie Pierson. He is an international leader in personal brand photography and content marketing strategy. He helps entrepreneurs create standout brands that SELL through his courses, speaking, and his top rated podcast.

He has crafted brands for thousands of thought leaders around the world including New York Times Best Sellers, women in Forbes, TEDX Speakers, and Best Selling Authors.

Connect with Brodie:

Get Brodie’s $197 content course for FREE by sending him a direct message to instagram.com/brodsimages with the words “CONTENT COURSE”

You can listen to Brodie’s podcast here: http://bit.ly/brandedpodcastITUNES

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Surviving Deep Depression and Self-Hatred Lead me to Finally Love and Accept My Self EP184


I should be dead. Around 5.5 years ago, on my birthday, I was at the lowest point I had ever been in my life. If you know anything about my story, you know that is saying A LOT.

From the outside, my life looked fabulous. I had a couple million in the bank, a luxury townhouse in Los Angeles, had my own business, could work from anywhere in the world (and I did), had “friends,” and my sweet giant fur-baby Molly.

BUT I DIDN’T FEEL LIKE I BELONGED IN THIS WORLD. I DIDN’T FEEL I WAS WORTHY OF EVEN BEING ALIVE.

Truly, since we are being so raw and real here, I never felt like I ever fit in, like I ever belonged. I always felt different, but not in a good way.

I did my best to survive and fit in. I wore the right clothes, took the right jobs, said the right things, had regular doctor and dentist visits, laughed at jokes that weren’t funny, and hit the gym almost every day. I felt like the living dead, just going through the motions of life with rare glimpses of happiness (never pure joy, had no idea what that was or how to get it).

So after a series of extremely painful back-to-back events, I was finally DONE. I planned to end my life on my birthday as a gift to my self, and had access to all the pills and knowledge to get the job done. I truly felt no one would really miss me (not even Molly), and God made a mistake by having me born into this world.

Then something happened that many would call a miracle…it’s far more powerful for me to tell you verbally than write it…listen and be prepared to get the chills.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

How to Start and Grow a Thriving Online Community with Guest, Samantha Parker, Founder of The Girl Squad and Digital Community Development Expert EP183


Your Facebook group is a ghost town leaving you frustrated, and you’re wondering how in the heck do all of these people have poppin’ online communities, “what am I missing here people?”

Does that sound about right? (give or take a few cuss words)

Here’s the thing, we need have to have a reality check as our brain can come up with crazy unrealistic expectations on where we are suppose to be at in our business, with our amount of followers, and all the things…most of which are NUTS.

It takes years to build a flourishing highly engaged community of loyal fans. Now there are things you can do strategically to help speed up the process, but ultimately time is a major factor. So I first need you to take a heaping dose of patience.

If you don’t already have another built up platform to crossover your audience from YouTube to a Facebook group or from a popular Podcast to a Facebook group, it will take longer as you don’t have any community heavily built just yet.

One of the biggest mistakes people make when creating an online community is they make it about themselves and their brand, and not about their ideal client. A community is when your members not only come to talk to you, but they come to hang out and chat with the other people in the community. It is your job to encourage and facilitate these interactions, while creating a great space where your people want to come and hang out on the daily.

To learn exactly how to do this, I brought on someone who I feel is incredible at cultivating community, Samantha Parker, Founder of the girlsquadseries.com and a Digital Community Development Expert

Samantha built her business on the belief that being successful in this world is all about believing that you’re capable of far more than you can imagine. That belief must come from within and it’s reinforced by the people you surround yourself with.

Samantha has a degree in communications with a focus on technology, so she can hold her own in the digital and online worlds. She’s been running a successful online business for over five years now, which is like a million in internet years.

Samantha is passionate about what she does. She’s been featured in some pretty amazing places like – Now This, LA Weekly, Good Morning LaLaLand and Bold TV. Samantha’s biggest and most epic boss moment this far- interviewing Gary Vee and a few other online legends.

Samantha loves to connect, here’s how.

Facebook: https://www.facebook.com/theonlysamathaparker

Facebook Group: The Girl Crush Alliance

Instagram: https://www.instagram.com/thesamanthaparker

Instagram Girl Squad- https://www.instagram.com/girlsquadseries

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Creating a Profitable Business as a Wellness, Health, or Healing Professional EP182


A dangerous lie that is killing dreams every single day.

What if I told you the market being “too saturated” is bullshit?

Would you come up with a new story to tell yourself, or you would get mad at me and spew off all of your evidence as to why I’m wrong.

Countless times I hear people who are passionate and talented stay stuck because of this lie. My heart sinks every time I hear someone tell me, “I would love to be a health coach but there are too many people already doing it.” Or, “I want to start a podcast, but everyone has a podcast now.”

If you have been telling yourself this lie, let’s bury it together today. Are you really going to let the fact that many other people have gone after their dreams in a similar genre or specialty, stop you from perusing your own?

Imagine if Pink, Beyoncé, or Alicia Keys decided not to pursue their singing career because there are too many professional singers already.

Imagine if Oprah, Dan Rather, or Diane Sawyer decided not to pursue their journalism passion because there were already so many journalists out there.

Imagine if the highly influential people in your life, from the medical professionals who have helped you heal, health experts, business mentors, and teachers decided not to pursue their passions because there were too many people doing it already.

Got your mind flipped upside down now don’t I? Go listen to this episode for a strong dose of dream motivation.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Kicking Self-Doubt to the Curb, with Guest, Courtney Baker, Business Coach for Coaches and One of my Beloved Clients EP181


Self-doubt is a fast track to failure, so why do we do it?

No one is immune to self-doubt, it hits the wealthy, the famous, the spiritually enlightened, those with great childhoods, etc..

Some people end up paralyzed by it for life, and others seem unphased.

One of the primary reasons it took me so long to start my personal brand ProjectME with Tiffany Carter, was a heaping dose of self-doubt. I was terrified at what people would think of me, “who does she think she is?” “I’m not pretty enough or skinny enough to be on Instagram” “will anyone really care what I have to say?”

I would be lying if I told you self-doubt never shows up anymore for me, in fact it can get really damn loud when I go after something new, big, and scary.

We must learn how to manage our self-doubt, since it will come up for the rest of our lives.

It’s important for you to see the behind the scenes reality of successful entrepreneurs, so I brought onto the podcast one of my coaching clients for the first time ever.

Courtney Baker built a multiple six-figure business, teaching people how to be successful coaches. She also specializes in helping women turn their stories into marketing content that converts into sales, and engaged followers.

Listen to get yourself out of self-doubt and into action.

Courtney loves to connect, here’s how.

Instagram: @courtbaker

Website: www.courtbaker.com

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Learn How to Name Your Services and Products so they Stand Out and Sell Out EP180


On average, people need to see your brand 5 to 7 times before they will remember it. (source: Lucidpress)

These stats get into the high multiples for companies with poor quality branding. The longer it takes for a potential customer to remember your brand, lengthens the time and possibly of them buying anything from you.

There are many companies who have great brand recognition, and a product or service launch still fails because the branding around it failed to connect with their ideal customer.

If you’ve had a launch of any kind in your business, whether it’s for one-on-one services, events, courses, free trainings, a Facebook group, etc… and you had crappy results, first thing I want to you assess is what you named the thing and how you presented it (the wording, the look, the vibe).

Two Key Common Mistakes business owners make when naming and/or describing their services and products are:

  1. Using fancy and fun words and phrases instead of using words that their ideal clients really say and think. Ie. My Unicorn Power System versus My Ditch the Bra Fat Workout System (BTW isn’t bra fat the worst?)
  2. Being too general or generic with your name. If your service or product doesn’t speak to someone’s specific problem, it just won’t sell well. Remember you gotta niche to get rich. Ie. My Accounting Made Easy Course versus Simple Accounting Solutions for Busy Working Moms

Listen to this episode to learn my special system to creating winning names that convert.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.