You have to decide if you want a business or a brand.
A business is basic, you provide something that people need and like, and if you are doing it correctly, they will come back to buy from your business repeatedly.
A brand is something much more than a business, it has it’s own emotional currency to people, trust has been built over time, anything that is sold aligns with the soul and mission of the brand.
I have both, my first company is a business not a brand, although a 7-figure business with an excellent reputation, it isn’t a brand. My second company, ProjectME with Tiffany Carter was designed from the beginning (still less than a year old) to be a brand. It stands for something….the mission is clear…the tone is consistent…the vibe is obvious.
Learning how to create a brand that withstands time requires a special set of expert marketing skills (either learned or innate). My guest on today’s podcast Jennifer Gardner, has run her brand and practice since 1992, she’s a successful trial lawyer in Los Angeles who is teaching other lawyers how to build their own brands.
She also is the host of the Roamhowl Podcast, and author of 10X Your Referrals, which teaches must-know survival strategies for 21st Century
Law Humans who want to skyrocket their referrals.
You can connect with Jennifer at:
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and on Twitter @tiffcarter4U