Don’t make this mistake when selecting your niche.

Before I get into this, I pronounce niche like rich, simply because it’s more fun.

Most people associate “finding a niche,” with getting really specific about what they do, unfortunately, specific doesn’t necessarily equal profitable.

Some of your niches can seem ON POINT (because they sound specific), but they are making zero dollars, so we are going to fix this today.

$0 Example: I’m a mindset coach and I teach you how to de-stress and find inner peace and joy

Yes this is specific, but it isn’t tangible.

People only buy what they: 1. Believe they need 2. Something that feels tangible

By tangible I mean, it is clear AF what they will be getting if they work with you, if they buy your course, if they attend your event.

$$$ Example: I’m a mindset coach. I teach you how to re-structure your schedule and set boundaries, so you can achieve your personal goals.

If you niche sounds too grand, too vague, and too good to be true, people won’t trust it and therefor won’t buy it.

Exercise for you: List out all of the tangible results your ideal client will get if they follow your guidance, get the treatment you provide, buy your product, etc…

Pick the top two tangible results your ideal client will rave about the most, and niche on those!

Now go listen to this podcast episode and I’ll break all of this down for you, plus I’ll give you a many more examples.

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

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