Here’s how the Instagram Algorithm is working in 2021:
Before I get into this whole algorithm thing, no one outside from the powers at be inside Facebook know exactly how to “beat” the Instagram algorithm. It is a constantly moving target, just like Google’s algorithm, that all of us digital markers are trying to beat.
Thankfully there are some key things we do know…
- Instagram looks at the user’s past behavior on the app, does a sweep of the latest pieces of content on the app, and then evaluates each one to predict how appealing that piece of content will be to that user. The highest-ranking pieces will appear first.
- How does Instagram determine this “appeal factor?” It is something they call “ranking signals.” To keep it simple, it is based on the level of interaction that user had with the account owners + if the user typically likes/comments/saves/shares this type of content + the time-factor of the content + how often the user is on Instagram + the users average session time. (I know A LOT right?!)
- Creating content your audience loves to engage with is critical. You must be delivering consistent content that your audience craves. It will hurt you if you simply throw anything up there. Better to not post unless you have something engagement-worthy.
In this podcast episode, I will break down all of the latest Instagram tricks and strategies that will help you grow your audience, increase engagement, and most importantly get you cash and clients.
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.