Instead of asking yourself if your feed is pretty and perfectly curated, you should be asking yourself, “will this image convert into cash?”
Recently one of my clients who is an aspiring Wellness Coach was holding herself back from going ALL-IN on her business because she didn’t have fancy edited photos for her feed. I got all fired up and said, “screw the pretty, that shiz is played out, let’s focus on branding that brings in the money!”
Yes Polly the Influencer has a beautiful dream-like feed with photos of her frolicking on beaches across the world (in skimpy white bikini causally holding a celery juice), but that doesn’t really matter if you are trying to build a brand. If your images are just pretty and they don’t help anyone or make any money, then you have a glorified hobby not a business.
In case you haven’t noticed, 90% of my feed contains really helpful, inspiring, and informative infographics….the high vibe “influencer quality” photos of me actually convert significantly lower than the pretty pictures. Now this isn’t the case for everyone’s brand, but it is for mine.
You have to look at your numbers and see what your audience really wants from you, not just the “likes” but are they generating DM’s, applications, purchases, and visits to your website?
If you want to learn how to create images that covert into cash, listen to today’s episode with my friend Brodie Pierson. He is an international leader in personal brand photography and content marketing strategy. He helps entrepreneurs create standout brands that SELL through his courses, speaking, and his top rated podcast.
He has crafted brands for thousands of thought leaders around the world including New York Times Best Sellers, women in Forbes, TEDX Speakers, and Best Selling Authors.
Connect with Brodie:
Get Brodie’s $197 content course for FREE by sending him a direct message to instagram.com/brodsimages with the words “CONTENT COURSE”
You can listen to Brodie’s podcast here: http://bit.ly/brandedpodcastITUNES
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.