Want to be in Forbes and featured on TV? But you think that you have to be some Insta-famous millionaire to be deemed worthy of press?
This is not true. It’s far easier to get quality press for your business than most people realize.
How do I know? For one, I was the press. I’m a former NBC and CBS TV Newscaster, and many of my long-time friends are still in the “news biz,” as we call it.
Yes, it was a no-brainer to put a famous actor or a politician on TV, but it was also a no-brainer to share a highly engaging news story, which we knew our audience would appreciate.
I’ve interviewed stay at home moms, many small business owners, self-published authors, and people who could barely pay their bills.
You’re now wondering, “how do I get these press opportunities?”
- You have to create them. No reporter or writer is going to come to you unless you are already an established expert out in the public eye.
- You must create a sexy sellable storyline to pitch. It must be timely, different, and be beneficial to their target audience. (P.S. this is something I help my private clients create if they want press)
- You need to pitch your story to media outlets that are in alignment with your niche. (ie. Don’t pitch a top parenting magazine/blog if you aren’t a parent)
To teach you exactly how to get your own press, I brought on Nicole Myden, a long-time public relations specialist, and founder of The PR Concierge, a publicity-consulting agency for purpose-driven entrepreneurs.
You can connect with Nicole at:
Instagram: @nicolemyden or @thePRconcierge
Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.