The one trait that differentiates a good salesperson from a great one – EMPATHY! ?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is the ability to appeal to a customer’s emotions rather than their rational brain. ?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The biggest mistake that I see in sales is a lack of emotion. When you’re selling features and benefits, the price is always a determining factor. However, when you shift to selling emotions and dreams, it changes. You can’t put a price tag on a dream. So, the sale becomes more about feelings and less about the price!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Make sense? Can you think of any brands that do this well?