Behind The Vision

I came up with the vision and name ProjectME when I was recovering from spine surgery. The first time in my life when I actually slowed down, and was forced to nurture my self.

Truly the most important, special, magnificent project of our lives and in our lives, is US….OURSELVES….ME!

So many of us put ourselves last and focus on work (my former addiction), exercise, kids, spouses, finding a spouse, shopping, cleaning, emotional eating, and on and on. When in fact it needs to be US FIRST (ME first), and the world second.

I always thought it was selfish to look out for my own needs, desires, and dreams ahead of others. It wasn’t until I literally had a full fledge nervous breakdown, that the fog started to clear.

I ended up as directed by a therapist, into a support group basically for individuals who put people, places, and things ahead of their own self-care.

It was in this group when I heard a leader say, “ there’s a reason why on an airplane they instruct you to put your oxygen mask on first before you help others, including your own children.” Because if you pass out by helping others first, you will become a burden to the entire plane; it’s actually selfish not selfless.

HOLY FUCK! After flying a million miles (literally), this never crossed my mind. In fact, I knew at that time if those masks came down, I would break the Airlines’ clear rules, and help others first anyway. SOOOOO selfish of me.

If this at all sounds like you, please I beg you to listen and suscribe to ProjectME the podcast with Tiffany Carter.

On the show we discuss all things relating to wealth and worth (self-worth). I bring on guests who are relatable and inspiring AF.

Important Lesson in Entrepreneurship

One of the important lessons in entrepreneurship and business my Father taught me ☝️.
He was a man of few words (this is ironic given he was a successful salesman). This quiet personality stood out from the pack of fast talking, gabbing salespeople.
I interviewed him for a school paper, when he shared the above quote with me. He taught me that very few people have resilience, and most people give up after being told NO or not getting what they want right away. He said if you stick in there and keep showing up, eventually you are the last one standing.
My Father (AKA Papa Bear) did not fit the mold of a entrepreneur. He wasn’t charismatic or charming, and bought his sport coats from @sears. He was a true introvert, with a love for reading history books, listening to jazz and bluegrass, and cooking authentic worldly cuisine. YET, he was incredibly successful in business.
His own uniqueness was refreshing to people. Particularly the Asian culture. They loved doing business with an American who was soft spoken, a good listener, who showed up early, and had a deep respect for their food and customs.
I share this story for any of you who feel you don’t fit the standard mold of a entrepreneur, or of someone in your particular industry. THIS IS ACTUALLY YOUR BEST ASSET.
Some people don’t feel they can have a business around health and wellness because they don’t have perfect abs and maybe wear a size 12. NOT TRUE. There are clients out there who would relate to you more because of this uniqueness.
This is why on my new podcast, ProjectME with Tiffany Carter, that I bring on guests from all stages in business development, from all walks of life, and income. We can learn great things from uber successful people, but we can learn more practical and relatable things from people working towards their next goal.
My Father was the exact opposite of a salesman/entrepreneur, and became the highest volume importer/exporter of mid-level gift items (ie watches, engraved pen sets) in the US.
SHARE this story and inspire someone today 🙏.

Keep It Simple

One of the first writing rules I learned in journalism was KISS, Keep It Simple Stupid.

Meaning, keep your message simple, straightforward, and clear enough for a 10 year-old to comprehend.

Choose your words carefully; don’t use spelling-bee level words to sound smart or fancy, this blocks people from hearing your story, your message.

Most people get stuck at my “write so a 10 year old can comprehend it” line. Well did you know that all network TV news is written for a 3rd grade reading and comprehension level? YUP! Not because viewers are stupid, because simple sells and drives engagement.

Why do you think one of the top selling newspapers in the world is @usatoday ? Extensive market research shows that people love the colorful easy to read charts and graphs, plus the clear cut to the chase writing style.

When communicating your message for your business, and especially your sales pages, don’t overcomplicate it, use the KISS model. Watch your engagement increase.

We all have short attention spans now, with Info coming at us in 30 different ways…SIMPLE and STRAIGHTFORWARD stands out from the crowd.

Plus, people who use lots of fancy big words all the time are annoying 🤣.

Wealth Tip With Tiff!

Somehow our society has made making money complicated as hell…when in fact it’s rather straightforward after you weed through all the nonsense.
On this WEALTH TIP with Tiff, my goal is to alter your belief around making money. To believe it can be simple and straightforward, with proper guidance.
To believe it’s difficult, hard, complicated, tricky….to make money is a MAJOR limiting belief, AAAAAND it’s a lie! Don’t blame yourself for having this belief, society, our education system, many marketers, and financial institutions want you to believe it’s complicated, so you will hire them to do it for you.
One of my top 3 goals of ProjectME with Tiffany, is to take the mystery out of making BIG money.
You can start your money-generating journey today, by believing that making great money is simple and achievable. Believing anything else, is keeping you stuck.
Second action you can take today, is to unfollow and stop listening to anyone who makes you feel like making money or staring a business is complicated. It may not be their intention, but their communication style just isn’t clear enough for you. IT IS NOT YOUR FAULT for not “getting it” or “grasping it,” those particular people, books, podcasts aren’t the right teachers or mentors for you.
Third action you can take today is message me with any money questions. I read and reply to each one, and love helping you. It’s my honor to do so!

This is Your Blessing, Your Awakening

”Often times our lives have to come crashing down, for us to wake the FUCK up.”
Guys, I can’t even tell you how true this is for me and literally everyone I’ve worked with over the years.
It’s nearly impossible to see when your life feels like it’s falling apart. I’m here to tell you, your life is now finally coming together.
I went from a life of self-destruction, chaos, pain, drama, in which I had no idea how to escape. I thought it was the cards I was dealt from the Universe.
Then the powers at be showed me their true plan for me, by making everything I was unhealthily attached to get ripped away of me. OMFG talk about intense pain, fear, anxiety, depression!!!!
As I let those low-vibe people, places, and things go…new, fresh, high-vibe, healthy, awesome, people, places, things, and opportunities walked into my life.
I share more of my story on ProjectME the Podcast (launching June 13th). In the meantime, I want for any of you who is going through the shit storm right now, to know this is your BIGGEST blessing in disguise.
Share this post, with someone you know who’s life is spinning right now. Although I didn’t always believe people who told me, “this is your blessing, your awakening,” at the time, it did plant a seed of hope that I desperately needed.
Remember, we don’t awaken into our best selves through joy, it happens once we emerge out of the deep pain 🙏💜.

No One Is Immune To Set-Backs

The shit that happens when you are building an empire, can be so frustrating that I just start laughing in disbelief.

ProjectME with Tiffany is my second company, and my most passionate endeavor. It’s an accumulation of my knowledge, strategies, tips, experiences, mistakes, and successes all packaged into one business. Despite having built and leading a 7-figure company, that doesn’t allow me to avoid the drama of up leveling my business and life.

I had some crazy shit happen today, that has never happened in my looooong career (and I’ve had a lot of stuff happen). At first I was furious, like “how dare they…how rude…how unprofessional,” then after a couple hours, I started laughing. WTF where did I get the idea that just because of my length of time and success in business, that I Tiffany, will now be immune to setbacks, unprofessional people, and pure craziness?

We don’t pay our dues to the point where business is now smooth sailing. In fact, as we up level, the shit that happens gets bigger and crazier. When we play it small, the issues that arise are small in relation. When we step out of our comfort zone to create BIG things, BIG issues will surface. I just needed to remind my self of one of my own lessons today.

So whatever stage you are at in building your empire, remember, there will be shit days, challenges, set backs, and crazy people. BUT, there will be more kick-ass days, big wins, awesome clients, and huge checks. You can’t have one without the other….even @oprah and @tonyrobbins experience all of the above. It’s just part of what we signed up for as dream makers.

Say Goodbye To Toxic People



When we have toxic people in our lives, it drains our energy (hence why they call them “energy vampires”), our vitality, our creativity, our drive, and often times our bank accounts.

You can’t reach financial success easily, when you have people weighing you down. Trust me, I lived this way most of my life. I made a lot of money, but I also lost 75% of it because of toxic people. I was making money the hard way, the exhausting way, filled with resentment, fear, and anxiety.

To help you attract your high-vibe tribe of people, I highly recommend you read @loriharder’s new best seller #atribecalledbliss. SHE NAILS IT! No I’m not being paid to promote her book.

Chose today that you deserve to ONLY have genuine, supportive, and empowering people in your life. I promise you, it will be one of the best decisions of your life!

💜, Tiffany

From Employee to Entrepreneur

It was 10 years ago that I decided to stop being an employee and become an entrepreneur.

WOW was I scared, more like terrified, but I knew I had to do it. Climbing the corporate ladder was sucking my soul dry. Did I just up and quit my high-paying job? Ummmmm no, I’m waaaay too much of a Virgo to do that! Plus, I believe transitioning into entrepreneurship is far more financially practical and less scary.

The first 2 years of running my own business were rough. Many hiccups, lessons to learn, and looooong hours at my computer. Even after months of working 16-hour days, I was so much happier and felt truly empowered.

All of those lessons, tips, hacks, solutions, and strategies I’ve crafted and refined over the last 10 years can now be used to teach all of you. I want to show you how to make money with ease. How you can be financially independent and wealthy without such a struggle.

I learned all of those uncomfortable and sometimes incredibly painful lessons, so that you don’t have to. I didn’t have a business/money mentor or a coach (it wasn’t really a “thing” back then)…aside from reading personal development books. Much of what I learned was by doing, trying, experimenting, failing, succeeding, on repeat.

My goal is to be the mentor I wish I had, by providing massive value through education, empowering stories, and proven strategies. I want as many women as possible to make money on their own terms, and doing what they love 🙏💜.

We All Have a Story

What I loved most about being a television news anchor and reporter was hearing everyone’s story. I loved asking people both unique and simple questions, and never knowing what to expect them to say. In my 4 years at Emerson College as a journalism major, and 4 years at NBC, CBS, and E! News, I got the privilege to interview thousands of people from all walks of life, from celebrities to farmers, to a former President of the United States, to gang members, to single moms barely scraping by.

The one thing in common with all of them (aside from basic human functions), is that we all have a story, that’s filled with pain, joy, and everything in between.

There’s no amount of money, fame, or power to avoid having shit happen in your life. Whether you chose to stay small “safe” and hide or chose to play it BIG and go after your dreams, shit will happen either way. I promise you. Life isn’t meant to be all stress-free and easy. It is meant to be messy at times, and down-right blissful at times. Without those crappy times, we wouldn’t be able to experience the blissful times.

I leave you with one of my favorite questions to ask people: what are you avoiding doing in your life, in an effort to
Trust me, we all have an answer here, as I’ve been asking this question to thousands of people for more than 20 years!!! (Although I didn’t ask former President Bush Jr. this question, as I was too afraid at the time, I did ask several celebrities…yes they all had an answer.).

When the going gets tough…


When everything seems to be so hard, so much work, and not much fun, we can easily lose sight of why we decided to go after our dreams in the first place.

This feeling of discontent and dissatisfaction is a sign that we have lost contact with our higher selves and our higher power. The good news is with a little effort and a heaping spoonful of surrender, we can get back into alignment.

I tend to land in this negative space when I’m trying to do too much out of a space of forcing and pushing, which is fear. I want my dream business to manifest quickly and I start thinking I can control that by frantically taking action. The action is great but not when it’s centered on fear.

Thankfully my body sends me clear warning signs (me getting sick) and thankfully I can recognize them and make necessary adjustments. This wasn’t always the case. I still slip into that fear mode, especially when I’m up leveling. That’s OK, I’m only human. Plus I get to share these nuggets of wisdom with all of you, which I pray will help you catch yourself too. Catching yourself is a far better outcome than quitting. 💜, Tiffany