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How To Identify Your Ideal Client

How To Identify Your Ideal Client

You might be lead to believe that targeting potential clients—any clients—is going to have the greatest impact on your business. After all, wouldn’t logic say, “If I can reach A LOT I should be able to grab some?” While this may be true in some sense, it will never...
Why Emotional-Based Selling Is Critical To Success

Why Emotional-Based Selling Is Critical To Success

Emotionally based sales is the practice of selling based on emotion versus just the features and benefits of something, and it’s one of the most important things that I teach my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The fact is that consumers buy feelings—a solution to their problems,...
Four Tips for Scaling Your Business

Four Tips for Scaling Your Business

If your business plan doesn’t include a sustainable action plan for scaling your business every step of the way, it’s time to go back to the drawing board and do some revisions. The simple fact is this: you cannot and will not grow your small business into a big...
5 Reasons You Should Be Using Instagram Stories

5 Reasons You Should Be Using Instagram Stories

Social media is arguably one of the most powerful sales generators in existence these days, but if you’re not using it right your business won’t reap the benefits. Creating content for social media can feel like a loaded task, but with the promise (yes, promise!) of...

Money Isn’t Everything

If you haven’t noticed by now, I am a total homebody (aside from my travels ✈️). Nothing makes me happier than curling up on the couch with dog ? and a hot cup of coffee ☕️ ?️.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ With all the fires and tragedies that have happened this past...