We are all selling (marketing) something. Whether it be ourselves as a personal brand, a service, products, or a pitching a concept to potential investors. $ I am often asked what’s my “sales secret”? Well, I have no secret angle or tactic…I focus on the customer/investors needs, see if what I’m marketing can help with that need, if so, present the how and why with clarity, transparency, and finesse. $ If what I’m marketing wouldn’t help them in any way, then they aren’t my customer for this product/service. I don’t try to force a square peg into a round hold. Total waste of everyone’s time.